Fix Dessert Chocolatier never set out to build a global category. Founded by Sarah Hamouda in Dubai, the company created a handcrafted chocolate bar inspired by personal creativity and regional flavors—pistachio cream, knafeh, and a story rooted in place and authenticity. Then social media intervened. A viral TikTok video transformed the “Dubai Chocolate” bar into […]
British multinational retailer Marks & Spencer (M&S) has a range of cosmetics and body care products called China Blue. One can’t help but see the irony in the branding when thinking of M&S’s China blues, which it must have felt in China over the last decade. M&S, known to the Chinese as Ma Sha Bai […]
In 2011, US retail giant Target decided to enter the Canadian market. It seemed like a logical move because of the geographic and cultural proximity, and the fact that Canadians frequently drove across the border to shop in Target’s stores in the US. Ultimately however, Target’s rapid move into Canada was one of the most […]
Wizz Air, Hungary’s leading low-cost airline, built much of its growth on a bold strategy: opening local hubs in different countries. By basing aircraft and crews abroad, it could connect new markets without relying only on Budapest. Over the years, this approach took Wizz Air into Poland, Romania, Italy, and the UK. In 2025, the […]
In 1959, Marcel Fournier dreamed of a new kind of retail store. Fast forward to 2025, and you are looking at Carrefour, a global retailer with more than 14,000 stores in more than 40 countries, nearing $ 100 billion in annual revenues. The company had its share of setbacks globally – for instance in Hong […]
Few brands are as globally recognizable as Starbucks. Its green siren logo and store designs have become shorthand for a particular style of urban coffee culture. But such ubiquity comes with an inevitable problem: copycats. From Shanghai to New Delhi, smaller chains have tried to borrow Starbucks’ aura by tweaking its name, logo, store design, […]
At some point, China was one of the most promising country markets for the booking platform AirBnb. And China seemed to embrace the concept – initially. However, in 2022, the company decided to shut down its business in the Middle Kingdom, after only five years of trying to establish a foothold. What happened, you might […]
No, Tesla has not announced plans to produce tanks, it’s Tesla sales that are tanking! The recent backlash against Elon Musk, Tesla’s CEO’s entanglement in U.S. politics is a stark reminder of how reputational risks can travel at the speed of light. The significant decline in Tesla’s global sales, particularly in Europe, can serve as a […]
Luxury brands thrive on exclusivity, but when does a company’s sales strategy become legally problematic? French fashion house Hermès recently found itself facing a class-action antitrust lawsuit in California over its “pay-to-play” policy for the coveted Birkin bag – one of the most sought-after status symbols in the world. If you’re not familiar with it, […]
On December 15, 2024, Honda, Nissan, and Mitsubishi—three of Japan’s leading automakers—announced a historic intention to merge, creating a unified front in the rapidly evolving automotive industry. This decision stunned industry experts and raised crucial questions about the motivations and implications of such a bold move. As the industry undergoes a seismic transformation driven by […]
By 2016, it was lights out for bauMax, Austria’s first – and for the longest time one of the most successful – Do-it-yourself (DYI) retail chains. Founded in 1976 by Karlheinz Essl, the son of an Austrian food wholesale merchant, bauMax opened its first self-service supermarket for construction materials, machines, and tools in Austria in […]
In 2018, Apple Inc., a global leader in consumer electronics, faced an unexpected challenge when the U.S. imposed tariffs on a wide range of goods imported from China, including a 15% tariff on consumer electronics. Relying heavily on Chinese suppliers for critical components, the iPhone alone was projected to see an additional cost increase of […]